Photoshoot & Editing

I have recently done a photoshoot to take the right images for my magazine cover and poster for the trailer. Haveing the right image is essential to appeal to the target audience. However the editing of the image is just as important as the photoshoot itself. I used Photoshop every time I edited an image and here is an example of the type of editing that was involved.

When editing this image in Photoshop I had to make sure the size of the image was correct, after that I created a new layer and applied the 'Levels' to the image. This allows you to darken and lighten the image and make it as harsh as you want it. Once I got these setting right, I saturated the picture to make it look drained of colour but to make it look like a horror/psychological thriller genre I increased the harshness of the colours. This made the image appear to be saturated but have colour too so it wasnt too dreary. The image on the right is the finished version and I have used this photo for my magazine front cover. Laura Mulvey could be potentially applied to the image because she stated that woman are seen as 'objects of desire' and the male in the image is dominant over her which could connote that she 'is' an 'object of desire' to him and possibly to the audience too. However this could be both reinforced and subverted because she might not be seen as visually attractive in the image but because she is portrayed as powerless and an object. This theory can also be applied to the original image that I have used for my film poster. As you can see in the image below, the star vehicle is wearing minimal clothing (corset & shorts) which would stereotypically attract a male target audience. The style of the image would then attract a female target audience and the fact that a woman is used on the poster. As the woman is kneeling down in the poster image this could reinforce Mulveys theory of the 'Male gaze' which would attract a male target audience because she is visually attractive, this again links into the theory that women are seen as 'objects of sexual desire'.