Analysis of the Bodmin College Magazine

Bodmin College Magazine-

Target Audience-

The primary target audience for the magazine are students.

The secondary target audiences are targeted at teachers, parents, governor’s etc.

This magazine is mainly aimed at C1 to E.

Mast Head (Logo)-

In terms of the Mast Head there are many issues involved. It doesn’t stand out; the colours are too dull for the target audience, its quite small, which prevents it from standing out. It’s not entirely clear for people to see, the background makes it unclear. For the target audience (teenagers) it does not appeal to the target audience which can make the audiences less interested.

Layout-

In terms of layout there are 3 main images and the majority of the pictures seem to only be focusing on the area of dance. The quality of the images are too quite poor. Another thing is that any text on the magazine is hard to see because its too small and doesn’t stand out. This is lacking with the layout because any other magazine fits in with the text and any images and this magazine seems to be having the most minimal amount of text to make sure people can see the images. There is too much going on. However this will not appeal to every audience and it might give the impression that its targeted at females rather than both. Also older students like 6^th Form will be prevented from looking at it because if there is a picture of younger students on it they will not be interested.

Colours-

In terms of colours there is too much colour in the images and doesn’t contrast with the colour of the text. With white text it can be hard to make out what it says, and in the middle of the magazine there is bold, white text, which is hard to make out because the font does not fit in with the whole design of the magazine. It’s a complete disaster if I’m completely honest. It does not appeal to the target audience because you cant read it due to the colours and especially the colours of the texts as it is quite faded and hard to make out. This is not like a common magazine cover as there are usually only 3 colours to prevent distraction.

Imagery-

In terms of imagery they are all long shots and are very poor quality, which makes the magazine look a bit tacky. The images are not in line with each other and look like they have been just placed on the page. Also a common magazine design only have one image and this one has 3 large pictures which defeats the object of it being a magazine and looks more like a collage on a page. This might not appeal to the target audience because it doesn’t look good!!

Typography-

In terms of typography the font of the magazine is the most unappealing type of font for a magazine. The magazine has no strap lines to indicate people what’s happening or going on, something to entice their target audience. No text which makes it hard to understand what the cover is actually promoting or telling you about and there are no teasers to actually make you take a look at the magazine and make you more interested and appealing. Another thing noticed there is no issue number on the magazine which should be there.

Conclusion-

Overall the magazine is not appealing to their target audience, its really below average because its not aimed at students when its suppose to be. This issue is only really appealing to dance students that’s about it. Its not like a regular magazine because the layout is not at all displayed as it should be.