Target Audience Results

Survey Monkey Results.

I have currently been collecting data for about 2-3 weeks on Survey Monkey and I uploaded the survey onto a popular social networking site, Facebook.
These surveys are very useful as hopefully it will tell me what target audience I should be advertising the magazine for and what type of stories and the appearance of what the magazine should look like, so I decided to ask people on Facebook what they thought and what the preferred the most.
I need to analyse the research into the target audience I want for the magazine.

The majority of people who took the survey as you can see are students, the target audience would be targeted around students (ages 14-21) for the magazine. My target is to make the magazine appeal to these ages of people.

Here are some more of the results that I have found out:

These results show that 70% people who took the survey said that they prefer the college magazine cover to have this type of Masthead. I asked mostly students of Bodmin College what one they liked the most and by these results, I have been influenced to use the most popular masthead.

Here are the results from the survey when i asked people what magazine cover design do they prefer the most and here is the answer:

These results show that the majority of the audience who took the survey preferred the first image. However most of the chosen images were popular to the audiences who took the survey but just by one, Image one is the most preferred the Vogue magazine cover. However even though it is the most selected answer, its not a unisex magazine and not preferred by everyone, which means I have to consider the design of the magazine cover, but this has given me quite a good idea of what the audiences like and want in a magazine and what attracts and appeals to them. 

This certain set of results show that more females took the survey than males, however it is almost evenly match. The magazine would have to be unisex and appeal to all genders. The results I have collected helps me identify the type of conventions that the target audiences want and what appeals to them.

 These results show that not many of the audiences that took the survey, actually read the College magazine, my aim will be to try and change this and make it interesting and appealing to the target audience.