Here is my final magazine
cover that is distributing 'The Dark Room' to my target audience. It is
distributing many different films but the headline, major film is 'The Dark
Room'. I think that my magazine cover looks really effective and does the job
it is suppose to do. Although I think it could be improved as when I was
analysing other magazine film covers, for example, Inception, the design in the
background was really effective and really said something about the film. It
looked very technical which represented what the film was like which I though
was really effective. I think the colour balance could be improved as well as
the background. Although I think it portrays what the film is about and
represents that it is a horror genre. When creating my SurveyMonkey I asked the
target audience what would appeal to them on a magazine and I also asked them
particular features, colours and images they would prefer to see. Occasionally
I had to go against my target audience because not everything they wanted went
with the design of the cover. I took into consideration everything the target
audience wanted and applied as much as I could to the cover.
As the genre was horror the
magazine had to represent this. I did this through the colours and images.
Although the typography could have been better in terms of representation of
horror. I think the masthead is very effective and the title of the film, however
the block white doesn't look as effective as it could of done. Although the
magazine was not just representing horror, it was distributing other genres.
Because of this I think the cover can get away with the text and typography
design as it is not just horror that it is portraying. Many other magazines
don't feature very much text on the covers, this held me back a little as I was
stuck on what to include on the magazine cover. I analysed some magazines with
lots of text and some without. I chose to go in between as my target audience
mentioned what they wanted to see on the cover and it wasn't minimalistic text
they wanted to see but a range of different pieces of information, instead of a
mass amount that could potentially clash the magazine. If I were to do this
again I would definitely make sure I changed the colour and style of the main
text, by making it stand out differently and in a different font.
Usually magazine covers
feature only one star vehicle that is the main character in the film that is
being distributed. Although I have potentially broken this convention as I have
seen magazines that have more than one person on the cover. I thought this
would be really effective on the cover as it shows what the film is about and
how interesting it look, that it makes the audience intrigued and want to know
more. I’m not fully satisfied with the image so if I had the chance to do the
cover again I would change quite a few things. One of which would be the
'stamp' in the bottom left of the cover. It has too much text and doesn't seem
to fit in right with the whole horror concept. The idea of the stamp is really
good but I would have preferred to have had a faded image in the background of
the stamp or patterns.
I had problems with the
masthead before as it became merged to the image and when I wanted to make it
bigger the image increased in size too. This resulted in creating a new one and
re-doing the main image. When the masthead was completed and on the cover I
needed to increase its size but this made it look wrong and a little pixilated.
This resulted in me having the masthead a little smaller that originally
though. Although I do think it takes up 1/8th of the page which is very
conventional. After doing this the masthead and main image looked really good
together and after that I just added additional features and tried to make them
fit in as well as possible. Overall if I had the chance to do things
differently I would, although I don't think I have done a bad job.
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