Friday, 3 May 2013

Critical reflection of film poster


This is my completed version of my film poster for 'The Dark Room'. As the genre of the film is a psychological thriller/horror but more along the lines of horror but with a twist. I really like the design of the poster however it doesn't really look like a horror film. Although that was the point as I wanted to show that it was a psychological thriller as well as a horror. The image is suppose to mess with the mind and make the audience think about what the film could be about. I wanted the poster to show the curiosity and secrets that the film involved. However as I stated before it doesn't look like a horror. The typography is short and snappy, although the bottom of the poster isn't as clear as I wanted it to be. Also the colour isn't very clear either, but because of the leaves the colour was very difficult to get right and green was the only colour that allowed the text to be readable. 

The image appeals to a male and female target audience and theorist Laura Mulvey one stated that women are seen as 'objects of sexual desire', I made sure the woman was visually attractive to appeal to a male audience and as she is wearing a corset and minimal clothing. This would also appeal to a female target audience because of the design and the fact that the star vehicle is a woman. 

Additional features such as the social networking symbols and the paramount logo could have been better a little bigger because it is quite hard to make out what it is. Also the website for the film could of been cleared too because it could help with the promotion of the film. If I had the chance to do this again I would slightly change the the colour and sizing of the text. 

Another thing I also picked up on was the fact that she is located in the woods and the title on the poster is 'The Dark Room' this could potentially confuse or make audience wonder why she is in the woods when the film is called 'The Dark Room'. However it is more symbolic, as she has opened a box full of old keys and the keys are the key to the 'Dark Room', she holds the keys that hold the secrets and this would be revealed in the film/trailer. This is why I have included 'The key to all the secrets' as the tagline to entice the target audience. 

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