Audience research

I have created a SurveyMonkey to find out what my target audiences like about a film trailer. I uploaded the finished survey onto a social networking sight (Facebook) and asked people to fill it out. Within two day 26 people had filled it out and here are the results.

These graphs show the age and gender of audiences who took the survey and the majority of these audiences were female, within the age range of 17-21. The target audience would be around the ages of 17-21 as 69.2% of audiences who took the survey were between these ages. Even though more females took the survey that males, this doesn't show that a films trailers are more suited to female audience. This only shows that more females took the survey rather than male audience. My film trailer will be targeted towards a unisex audience and this audience will be between the ages of 17-21 as this genre would appeal more to this age range. 

This question had more than one answer and I asked the audience 'Where do you watch films?' 88.5% of the audiences chose 'At home', 84.8%  chose in the 'Cinema' and 76.9% chose 'DVD's' these were the 3 most popular answers and this shows the the majority of audiences prefer to watch films at home or in the cinema. 

This next graph shows the number of times the audiences watch films. The results showed that 18 out of 26 people watch films at least once a week. This helps get an understanding of the target audience, as the majority of the audiences who took this survey were between the ages of 17 and 21 this shows a clear indication of the interest in film from this age range. With this in mind, on average the target audiences watch approximately over 70 films a year based on these results.

This graph shows the audiences favourite genre of film. There were numerous answers to this question, however the most popular choices were 'Thrillers/Psychological thriller' and 'Comedy'. These two choices were most favoured rather than the other genres. Equally 18 out of 26 people selected these two choices as the favourite genres. As my film trailer is a psychological thriller, this looks promising for the trailer as the 18 out of 26 audiences chose this genres as one of there most preferred to watch. Again this shows that there is a good enough market for the trailer as the genre appeals to audiences between the ages of 17-21.

These results show the opposite choices. Here 72% of the audiences said that the 'Western' genre was there least favourite to watch. None of the audiences chose Psychological thrillers as one and thats is very good as it shows the target audience prefer genres such as that and they appeal to them.