Wednesday, 12 September 2012

Research and analysis into other genres (trailers)


Film - Water for Elephants

Target audience and genre- This films genre is a drama, Romance. The target audience for this film would be around the ages of 14-25 as the film is very appealing to the younger target audience. Although the film would appeal to all target audiences, it is best suited to this age range due to the actors and actresses involved in the film, they are very popular nowadays and will appeal almost certainly to the target audience. The social classes of C1-E.

Opening- the opening of the trailer is very persuasive and entices the audience in to make the audience watch the film. It begins with the creation of something which the audience are unsure of and want to know what it is. Then there is a voice, a mysterious man stood with lights beaming on him and he has a very convincing voice which also would entice the audience in. There is then an establishing/long shot of the entrance of a circus which will interest audiences to want to know more as there is already a great appreciation and knowledge of what the circus can provide audiences with the amazing nature of a successful one. Which also draws the audience in. Then the trailer goes back to the old days which would interest the younger audience and also the older target audience.

Types of shots - Camerawork - In terms of camerawork there are many different ways in which these are represented and there are many of them. There is a birds eye shot used at the very beginning of the trailer which immediately interests the audience. After that there are shots like, medium shot, long shots, close ups, over the shoulder shots, extreme close ups, establishing shots, dolly shots, cut ins, tilt up and tilt town shots . The tilt up shot is of a elephant (Theorist? Looking up and respecting animals?) different classes…

Editing/transactions/special effects- Editing - each slide fades in and out after each scene, there are no special effects within the trailer.  There is non-diegetic music in the background which is edited in and the voice over is not one of the characters. However there are voices heard throughout the scenes of the main characters.

Colour- The colour at the beginning of the trailer is  quite bright as they are outdoors and its quite sunny.  Then there is a circus man in the dark surrounded by bright lights , like you would see traditionally in a circus. Apart from these two scenes the rest of the trailer is quite dark and dull in colours. However when in the circus tent it is bright. The colour helps represent emotions and helps symbolise this.

Narrative- Water for Elephants is a fantastically well researched historical novel demonstrating unerring attention to detail, with some elements based upon past events from the travelling circuses of the 1930’s. The narrative of Water for Elephants is written in first person, weaving tightly around the past and present of the main character.

Use of text / language- The use of text and language is very old fashioned, however not too old fashioned as it doesn’t used archaic language. But everyone is well spoken. The language used on the text in the trailer is very persuasive. Also in this trailer it uses one section to highlight the success of the story and its story line, also it uses the succession of the actors and actresses to draw audiences in.  Although the trailer does this it also used at the end 3 fade in and out sections that briefly states the nature of the film for example:

 Life
 is the most spectacular show
 on Earth 

Voice over- The voice over is sometimes of the main character who is a man telling his story to another person. However in this case it is rarely like this as there not a voice over only the voice of characters speaking in a scene that is continued when you cant see it. But can still hear it

Dialogue - There is not much dialogue between the characters, although there is some to help the audience conclude the outcome of the film because of the way it is spoken and because of the time era and the generation at the time (Medhurst - Class)

Sound- There are many different sounds in the trailer and there are many diegetic and non-diegetic sounds. The diegetic sound is the sound of the animals and audience in the stands, also the train is diegetic. Non-diegetic sounds would be the background sounds and the music being played in the trailer to create tension and the music sounds like its from like a fairytale background because it’s a love story coming together.

Use of stars (e.g. actors, producer, director)-

Director:                     Writers:
Francis Lawrence        Richard LaGravenese (screenplay)
Sara Gruen (novel)

Stars:
Robert Pattinson     Reese Witherspoon        Christoph Waltz 


Film- P.S. I love you

Target audience and genre- Drama, Romance - this film has many award winning actors and actresses involved in the production of the film. The target audience for the film is around the ages of 16-36 years of age. The film appeals to all audiences, however it is more popular around the ages of young adults and middle aged women. (Chick flick).

Opening - The opening begins with a couple having an argument which reflect a negative atmosphere, however there are jokes involved within the beginning to make it look more realistic as the male actor mocks the female in a sense that (stereotypically) that happens in real life with young married couples.  As the trailer continues there are slides stating briefly what happens and draws in the audience. The music chosen is quite bubbly and positive which helps the audience to see that the argument is not very serious and it could be classed as funny.

Types of shots - Camerawork - The trailer starts with a long shot/establishing shot of a river and bridge located in America. The next shot is a medium shot of an women half dressed (where Mulvey could be applied)  and a back-to-back/one two medium shot of a man. The scene flicks to each character as they continue their argument.  After that there is an over the shoulder and close up shots of the characters which is frequently reversed. There are many other  types of shots such as a birds eye shot, cut in shot, dolly shots, helicopter shots over the bridge and Ireland, tilt shots looking down at the woman (references to theorist? Society more dominant, men more dominant? Alone…less powerful?) Many of the shots are repeated.

Editing/transactions/special effects-  In terms of editing each slide blurs in and out where the text is shown, then snip-its of the movie are shown to entice the audience. The text is fuzzy then focuses in to enable the audience to actually read what is being shown. Some of the best, funniest, emotional and many other scenes are shown to enable the audience to see different parts of the film. The voice over is another part of the editing, however there is not much editing within the trailer or the movie. There are not really any special effects.

Colour- Lighting- the lighting is very bright is a natural light. Many of the scenes are shown outside and are naturally lit, although when indoors like in the bar the lighting is quite dark and is lit with artificial light and makes the rooms look quite warm in colour which matches the scenes, what’s being shown, the positive nature of the scene. Emotions influence the lighting. When the main character (the woman) is sad and grieving, the room is lit with candles which could be a sign of unhappiness or life (theorist?)

Narrative- Hilary Swank is a young widow haunted by her dead husband in this sentimental romantic comedy. New Yorker Holly is stunned when she starts receiving letters from Gerry (Gerard Butler). It turns out he wrote them before he died and has arranged for them to be delivered throughout the year. Thanks to Gerry's missives, Holly learns to get out of the house and get on with life in this soppy but sweet tear-jerker.

Use of text/language-

Voice over- There are only two main narrative voices however there are a few others. But there are two main ones. There are approximately 6-7 voices within the  2:31 trailer. This is quite a significantly large number within a short period of time. However it works  but they are not all voice over’s  there are just in the scenes. The main voice over’s are the women and the man.

Dialogue- This is part of the beginning dialogue of the film and its quite funny. Here is a little snip-it of the so called argument that the couple have. And reflects how the dialogue is serious but not too serious and the dialogue below shows how the films genre is a comedy, romance/drama.

- Man     Well, I am the only man you ever had.

- Woman     Oh, I dated Timmy Harrison
    for four months before I met you.

- Man     - Isn't he a woman now?

- Woman     - Aah!

Use of stars (e.g. actors, producer, director)- There are many different actors and actresses involved in the film which are very popular.  The two first star vehicles in the list are the main characters and what the film is based around.
CAST:
    GERRY - Gerard Butler
    HOLLY - Hilary Swank
    SHARON - Gina Gershon
    WILLIAM - Jeffrey Dean Morgan
    DENISE - Lisa Kudrow
    DANIEL - Harry Connick Jr
    HOLLY'S MOTHER - Kathy Bates
    JOHN - James Marsters



Film - Dear John

Target audience and genre- Drama, Romance- this film has many award winning actors and actresses involved in the production of the film. The target audience for the film is around the ages of 14-25 years of age. The film appeals to all audiences, however it is more popular around the ages of young adults of both genres however it is more popular with a  female audience.

Opening- The opening of this trailer begins with relaxing acoustic music with diegetic and non-diegetic sounds as the audiences can hear the music over the sound of the sea. There is a good looking star vehicle surfing which will appeal to the female audience more so than male. There is also a woman who’s bag is knocked into the sea and the man goes to get it for her and they are the main characters. They introduce themselves to each other and that is how it begins. it’s a very relaxed setting and dialogue.

Types of shots- Camerawork -  The trailer begins with a medium/close up shot of a man surfing with the camera looking up at him (Medhurst?). There is a cut in shot of the bag falling into the water and a tilt shot looking down at the group of youths (Theorist?) shot looking up at the woman (Medhurst disrupted?) There are many more such as  a long shot, over the shoulder shot, one two shot, tilt down shot on the dad (ß disability? Looking down on those social classes?), establishing shot,  cut in shot of letters and reading the letters,  birds eye shot. Looking up at higher classes and the army?

Editing/transactions/special effects- In terms of editing each slide is quick and brief apart from a few long serious slides and scenes. Fade in and out slides which can be classed as editing. Also apart from the brief editing of the slides there is minimal editing of each slide and scene. There are not special effects, there is an explosion in one of the scenes however I’m convinced that it is real.

Colour- The colour in the trailer is mainly outdoor scenes where the whether is different quite a lot of the time. One scene is sunny and lit well and bright which could represent positivity, another scene is rainy and another scene is in the dark but well lit by a fire and the moon.

Narrative - the narrative of the trailer is very good and at the beginning it is very positive and reflects the timing and what happens in the film. The half way through the trailer it becomes more serious and the dialogue becomes more rapid and serious and emotional. Then the music changes at this point. The main characters send letters to each other as he is at war.  Many tears and emotional in the trailer.

Use of text/language-

Voice over- There are only two main voice over’s which are the two lovers, the man and the woman. Like the dialogue it starts of calm and positive, then changes to the emotional toned voice of both characters.

Dialogue- The dialogue begins very calm and reflects what happens in the film, throughout the trailer the dialogue becomes more serious and emotional between the two lovers and this is shown in the trailer by the rapid increase in the dialogue between them and how emotional they get, its as if there is a desperation in the tone of each of their voices.

Sound- Music, diegetic and non-diegetic sound. The voice over’s are non diegetic because you cant see who is talking, however the scene changes so you know who is talking because it switches to diegetic sound as you can then see who is talking. This is common within trailers. The acoustic music at the beginning is non-diegetic and so is the music at the end of the trailer.

Use of stars (e.g. actors, producer, director)- Here are the main star vehicles in the film who play a huge part in the film.
    Stars:
    Channing Tatum,
    Amanda Seyfried
    Richard Jenkins
Here are the additional members who helped to produce the film
    Director:
    Lasse Hallström
    Writers:
    Jamie Linden (screenplay), Nicholas Sparks (novel)


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